Setting the direction for IKEA X Katie Eary collection with some attitude.

As an art director, I worked together with the photographer, interior designer & copywriter to create the concept for how the collection would be presented in images and on digital platforms. Katie Eary was also active in the conceptual work, making sure her values where represented. From our perspective, My task was made sure that the IKEA values was present as well. As far as collaborations go, this one was a balance act between two strong values, that taught me the game of being smooth in rough situations.

The outcome: A truly sparkling set of images and gifs that was something completely unique for an IKEA project. The work is edgy, strong, and speak volumes of attitude!

A minimal, simple product that is solving the key issues a Visual Merchandiser have to deal with in their daily work. By creating a sleek platform where all people involved: management, the visual merchandisers and the teams updating collections, could add their content and slipstream their workflows greatly.

I wanted to create a minimal and utilitarian experience that have a clear focus on solving the needs, but still making it feel Nike by keeping the Trademark Nike headline font and using strong, clean colors and graphics.

My tasks ranged from setting up a design language that worked well both in native ios, android and web environments, and making sure that the design was aligned to the Nike brand.

This was definitely a team effort! The team consisted of Michael Rosenberg (PO), Jesper Svenning (UX design), Erik Alfredsson (iOS developer), Mikael Johansson (Android developer) and Alexander Björk (web developer).