The challenge

I was asked to help some friends to develop a brand, website & packaging for an emerging lifestyle product aiming to distrupt the fiber nutrition market. Fibr aims to reach new target groups by infusing a number of easily snackable products with fiber for people on the go.

 
The approach

Being a digital designer I approached it holistically, looking at all formats together, trying to find a workable visual language that was recognizable across platforms, from digital to physical. Being a new start-up, funds were limited so I had to work with a tight timeline in order to deliver. By including the client  in the process by giving to access my Figma files they were able to add copy and input easily and give feedback when needed. I used Semplice, a Wordpress builder to make the front-end,  saving us lots of development time

 
The learnings

Working with friends is always a challenge, and a test of that friendship. If it’s possible to separate work and private life it can be very fun! A big challenge was that the client didn’t have a clear idea of the message or tonality when we started,  which created a flow of unstoppable iterations at one point. Here I had to stop and make sure that they new what they wanted before we’d continue so the budget wouldn’t be drained too fast.

The result

A simple visual language with quirky typography, blocky shapes and soft colors made to be scalable over time by adding hues when new flavors are added. All background & visual elements are easily animated which caters for a strong digital presence in the future.

The challenge

I was asked to help some friends to develop a brand, website & packaging for an emerging lifestyle product aiming to distrupt the fiber nutrition market. Fibr aims to reach new target groups by infusing a number of easily snackable products with fiber for people on the go.

 
The approach

Being a digital designer I approached it holistically, looking at all formats together, trying to find a workable visual language that was recognizable across platforms, from digital to physical. Being a new start-up, funds were limited so I had to work with a tight timeline in order to deliver. By including the client  in the process by giving to access my Figma files they were able to add copy and input easily and give feedback when needed. I used Semplice, a Wordpress builder to make the front-end,  saving us lots of development time

 
The learnings

Working with friends is always a challenge, and a test of that friendship. If it’s possible to separate work and private life it can be very fun! A big challenge was that the client didn’t have a clear idea of the message or tonality when we started,  which created a flow of unstoppable iterations at one point. Here I had to stop and make sure that they new what they wanted before we’d continue so the budget wouldn’t be drained too fast.

The result

A simple visual language with quirky typography, blocky shapes and soft colors made to be scalable over time by adding hues when new flavors are added. All background & visual elements are easily animated which caters for a strong digital presence in the future.

The challenge

I was asked to help some friends to develop a brand, website & packaging for an emerging lifestyle product aiming to distrupt the fiber nutrition market. Fibr aims to reach new target groups by infusing a number of easily snackable products with fiber for people on the go.

 
The approach

Being a digital designer I approached it holistically, looking at all formats together, trying to find a workable visual language that was recognizable across platforms, from digital to physical. Being a new start-up, funds were limited so I had to work with a tight timeline in order to deliver. By including the client  in the process by giving to access my Figma files they were able to add copy and input easily and give feedback when needed. I used Semplice, a Wordpress builder to make the front-end,  saving us lots of development time

 
The learnings

Working with friends is always a challenge, and a test of that friendship. If it’s possible to separate work and private life it can be very fun! A big challenge was that the client didn’t have a clear idea of the message or tonality when we started,  which created a flow of unstoppable iterations at one point. Here I had to stop and make sure that they new what they wanted before we’d continue so the budget wouldn’t be drained too fast.

The result

A simple visual language with quirky typography, blocky shapes and soft colors made to be scalable over time by adding hues when new flavors are added. All background & visual elements are easily animated which caters for a strong digital presence in the future.